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merchandising |
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the organisation of the display and promotion of goods for sale merchandising of a product
merchandising department
COMMENT: Merchandising can take many forms: it can include the production of children\'s toys based on a popular cartoon character; the sale of souvenirs linked to a famous tourist resort; special gifts tied into a special event such as the Olympic Games. Normally, if such products are based on characters in a book, the publisher will not be responsible for their manufacture, but will license a merchandiser to produce and sell them against payment of a royalty. |
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